This post was sponsored by Johnson&Johnson Inc. but the opinions are my own.

Is there anything sweeter then bathing a newborn? Nope. And the best part of it, is how delicious they smell afterwards. Thanks to @Johnsonsbabyca and their CottonTouch™ newborn wash and shampoo, they bring that yummy newborn smell to life!

CottonTouch™ is specially designed for a newborn’s delicate skin. Because a baby’s skin is up to 30% thinner than adults, they can lose moisture twice as fast as an adult. The soft

formula quickly turns to a velvety lather that is easy to rinse and leaves no residue, sweeping away dirt without leaving their skin dry. How amazing is that? The best part is- CottonTouch™ newborn wash and shampoo is used by everyone in our family, not just baby Lily! We love the way it smells and how it makes our skin feel!

Here are a few tips for bathing a newborn:

1. Check the water temperature with your elbow- whether your bathing in the tub or sink!

2. Have everything you need laid out in the bathroom- CottonTouch™ newborn shampoo + body wash, face cloth, towel

3. Have clothes, undershirt, diaper, etc waiting for you in the bedroom

4. Enjoy the magic

With love,